Top One—Dongcheng Power Tools
According to the certification documents of the Electric Tools Branch of China Electrical Equipment Industry Association, Dongcheng Company ("the Company") has been ranked first in the sales volume of electric tools market in China over the past three years, and the national sales volume is far ahead. In addition, the company's sales of cordless power tools (lithium-ion power tools) have ranked first in the domestic market for two consecutive years.
The Company has been ranked first in the sales volume of power tools market in China for many years, and it is a veritable leading enterprise in the field of power tools industry in China. Behind the honor is Dongcheng Company's unremitting pursuit of building China Top-quality tools and providing sincere services to users all over the world since its establishment 28 years ago.
Adhering to China's intellectual creation and pursuing high-quality development
The Company has always adhered to scientific and technological innovation, constantly promoted intelligent development, unswervingly followed the high-quality development route, and led and boosted the healthy and sustainable development of the industry. The Company achieved sales of RMB 5.339 billion in 2022, of which domestic sales accounted for RMB 4.677 billion (lithium-ion tools sales accounted for RMB 1.665 billion), overseas sales accounted for RMB 662 million, the annual sales of electric tools exceeded 23.8 million units, and the annual warehousing tax was RMB 180 million. This is due to the Company's professional R&D ability, strong machine manufacturing strength and steady marketing network construction ability.
At present, the Company has built an industrial production base with a floor area of 341,800 ㎡ and a building area of 267,800 ㎡. It has set up four R&D centers in Nantong, Suzhou, Shanghai and Hangzhou, introduced and trained a number of professional R&D talents, continuously increased R&D investment, and consolidated the cornerstone of technological innovation and sustainable development. Furthermore, the Company has fully implemented the intelligent lean production management mode, and built Dongcheng's high-quality development momentum with strong intelligent manufacturing strength.
Industrial Production Base of Dongcheng Company
Promoting brand building and creating Dongcheng's business card
The Company mainly focuses on the domestic market and actively develops overseas markets.
In China, Dongcheng's marketing network has spread all over the country, covering 211 large and medium-sized cities, with more than 580 direct distributors. By the end of October 2023, more than 29000 Exclusive In-store Brand Corners ("EIBCs") have been built, which has effectively strengthened the promotion of DongCheng brand and enhanced the brand image.
In overseas markets, Dongcheng Company's sales network has covered more than 60 countries and regions with the rapid development of EIBC construction, and by the end of October 2023, more than 4,200 EIBCs had been built. Relying on creditable quality, good prestige, and perfect service, the influence and market share of its self-owned brands in overseas markets are steadily increasing year by year.
In the future, the company will continue to expand the Chinese market and actively promote the "going global" strategy, promote the construction of self-owned brands globally, broaden the depth and breadth of brands, constantly increase the added value of Chinese brands, and synchronize "best of China" with the rest of the world.
Exclusive In-store Brand Corner of DongCheng
What's more, Dongcheng Company will be based on a global perspective, shoulder the responsibility and mission of the industry's leading brands, make progress, constantly enhance the enterprise's innovation, product strength and brand strength, promote the high-quality development of China's power tools industry and contribute to the development of China's manufacturing industry.