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Advancement

Keep Improving, Commitment to Excellence
"Keep Improving, Commitment to Excellence" is the competitive advantage of Dongcheng's development, the spiritual source  to the world, the service spirit of customers first, and the continuous guidance of employee career development.

Sincerity

Seeking Truth and Being Trustworthy
"Seeking Truth and Being Trustworthy"  is the cardinal rule for everyone in Dongcheng and a basic business principle of the Company. When facing customers, employees and business partners, we will abide by integrity and honesty, ready to shoulder our responsibilities, ensure consistency between words and deeds, and keep our promises.

Innovation

Keep Innovation, Continually Breakthrough
"Keep Innovation, Continually Breakthrough" is the source of Dongcheng's core competitiveness and the inexhaustible power for continuous improvement. The company is committed to seeking business opportunities in the changes of market, science, and society, leading the advancement of R&D technology with its industry-leading position, and creating new value for customers through optimizing products and services with customers.

Learning

Keep Succeeding, Keep Learning
"Keep Succeeding, Keep Learning" is the essential basis for developing the company and talent. It is fundamental for Dongcheng to create an cultural atmosphere with opening, communication and interaction, and to build a learning organization by advocating active learning, learning from practice and outstanding persons, and encouraging employees to make learning a lifelong pleasure and achievement.